Marketing Strategies | The Bowen Team | Coto De Caza Real Estate

In the current real estate market, it is more important than ever that real estate companies use new digital marketing techniques and social media to stay ahead.

The Bowen Team | Coto De Caza Real Estate Marketing Strategies

What types of marketing strategies do we use at The Bowen Team to reach potential buyers and sellers?

1. We maintain and update our websites and social accounts regularly with information about our company and our staff (The Bowen Team), real estate trends and the real estate market in general. Updates include Web page and PDF link press releases, blog posts and e-newsletters.
2. We use popular social media networks such as Twitter, Facebook, Google+ and LinkedIn, as well as photo-sharing and blogging websites like Pinterest, Flickr, Picasa Web Albums, Blogger and Tumblr, to connect with the public.
3. When creating online content, we utilize a variety of SEO techniques including keyword tags and keyword density to bring our links to the top of search results. Additionally, we use banner ads and backlinks through partner sites to flow traffic back to our websites.
4. We present ourselves in the best possible light online with professionally designed websites that feature high-quality modern graphics and high-resolution colored photos of The Bowen Team and our client properties. We also provide extensive, detailed information, whether we’re displaying rentals, houses or untouched acreage.
5. Out in the world, we never stop using technology to engage our residential and business neighbors. We promote ourselves in scheduled and spur-of-the-moment ways at industry conventions and local community events using public presentation tools, such as distance learning technologies and 3D virtual presenters.
6. We understand that to reach our customer base we must also use new hard copy printed technologies, such as Quick Response (QR) codes, to prompt the public to reach out and connect with us online when they are not browsing, searching or surfing.

The Bowen Team has mastered all of these new marketing techniques in Orange County, and we continuously search every day for new technologies to continue to offer our clients the best possible services. We are proud to say that we have sold more Coto De Caza Real Estate than any of our competitors combined!

The Bowen Team works all through out Orange County, but specialize in Coto De Caza Real Estate

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